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One of my consulting clients is working on an ebook to attract more qualified leads for the new platform they're launching. The ebook will educate and provide advice on specific business activities. It's already shaping up to be an effective…Continue Reading »
Your marketing is wasteful. I'm 99% sure. Majority of businesses engage in busy work, a charade that we use to make ourselves feel good about it. We do things that clearly don't drive any results, why? Because we ought to…Continue Reading »
Over the years, I've done a ton of consulting work. Advising and working with businesses of all sizes across all industries. Even today, I continue to do free strategy sessions every week with business owners. Giving them more clarity and…Continue Reading »
Wouldn't it be nice if I could just name one marketing automation software as THE best marketing automation software for your business? I got this question asked in an email this week, so I thought this might be a good…Continue Reading »
Not all content is created equal. If you're creating content yet it's not really working for you, either you're still not getting leads or sales not where they need to be, you might not be creating actionable content. You're simply being…Continue Reading »