10 HubSpot Alternatives for Marketing Automation Under $100

HubSpot logoOne of my most popular posts is a post I wrote quite some time ago about HubSpot alternatives. The only qualification these platforms needed was the ability to allow customers to automate their marketing activities. Back then there were not many choose from, but over the last 1-2 years the marketing automation landscape has changed A LOT.

The commenting section for that post attracted many different solutions that were relatively unknown. Just like social media networks that tend to popup all the time, marketing automation platforms began to pop up too.

A lot of you are very price sensitive, so this new list of marketing automation platforms under $100 per month will give you a better understanding for what’s out there and what is available for you to choose from without giving up an arm and a leg for it.

In no particular order, here are 10 HubSpot alternatives for marketing automation under $100.

1. X2Engine

X2Engine CRM

X2Engine is a Customer Relationship Management platform, which includes robust marketing automation features. One of the interesting aspects of X2Engine is that it is open source, and includes a free basic version. However, the free version doesn’t really have the marketing automation features one needs.

This platform comes in two different flavors and pricing, cloud and self-hosted. Talking to a friend who has more experience with X2Engine made me realize that this platform is not for the faint of hearts. This is especially true when it comes to the self-hosted version, it requires quite a bit of experience. If you decide to play with X2Engine, do go with cloud version and focus on learning how to use it effectively.

Cloud X2Professional

  • Contact management (50,000 records)
  • Accounts, tasks, service
  • Documents, emails, quote templates
  • Web tracking
  • X2Flow automation system (workflows)
  • Email campaigns
  • Web to lead forms
  • and many more

Pricing: $12/mo/user (minimum 3 users) = $65/mo

Visit X2Engine

2. Salesformics

Salesformics CRM and Marketing Automation

Salesformics is also a CRM based solution, with easy to use drag-and-drop workflow builder for marketing automation. They recently came out of beta, so the platform is stable.

It is very easy to use and get started. It doesn’t have complex menus or setups. You can be up and running within a day if that. The main menu is replaced with a GX bar, which is both search bar and navigational bar. You can simply start typing to search or do actions.

  • Unlimited leads, contacts, accounts
  • Unlimited workflows
  • Workflows and workflow connectors (Eventbrite, Dropbox, Twitter, etc.)
  • Unlimited segments
  • Unlimited opportunities

Price: $99/mo/user

Currently in closed beta for some reason.

3. Inboundio

InBoundio Online Marketing Platform

InBoundio is pretty new, but does offer some of the basic functionality to help get started with marketing automation. It has a basic CRM, landing page builder, social media management and email marketing features. They are basic, but will also cover your marketing automation basics.

  • Unlimited social media posting
  • 1000 contacts
  • 100 landing pages
  • 10,000 emails

Price: $29/mo (price might increase soon)

Visit InBoundio

4. AgileCRM

AgileCRM Screenshot

Even though AgileCRM is a CRM first, they do pack good features for marketing automation – including drag-and-drop interface for campaigns. Unlike other CRM-based marketing automation platforms, AgileCRM offers website tracking and few other features for your website.

One particular feature that seems pretty cool and similar to HubSpot’s smart calls to action, are AgileCRM’s web grabbers. Web grabbers are intelligent pop ups and personalized notifications.

Starter Plan

  • 10,000 Contacts
  • 1500 Emails / User
  • 3 Campaigns
  • 3 Web Grabbers
  • 5000 Pageviews
  • All Reports
  • All Plugins
  • 2-Way Email & Tracking
  • Google Contacts & Cal Sync
  • Email Support

Price: $14.99/mo/user (annual plans offer discounts)

Visit AgileCRM

5. Venntive

Venntive Screenshot

Venntive is an interesting one. It seems to pack quite a bit of features, but the user interface is very clunky and confusing. Especially when you get a bit deeper. One thing I did notice, when I received their sign up and consequent emails they all ended up in Google’s spam folder. If you do decide to sign up, I recommend running email tests to a bunch of dummy Gmail and Yahoo emails to make sure deliverability is good.

The other thing I noticed, you do have to pay extra $5/1000 pageviews after initial 1000 pageviews of website tracking.

Starter Plan

  • 1,000 contacts

Price: $25/mo

Visit Venntive

6. Hatchbuck

Hatchbuck Screenshot

Hatchbuck, unlike Venntive, has a very friendly and easy to navigate user interface. In addition to great user interface, Hatchbuck offers comprehensive suite of marketing automation and CRM features that allows you to do everything you need to do: capture leads, manage contacts and sales, and automation marketing activities.

Starter Plan

  • 2,500 Contacts
  • Unlimited Email Sends

Price: $99/mo/user

Visit Hatchbuck

Update 10/03/2014: I’ve decided to partner ProjectArmy with Hatchbuck to help our SMB clients generate more leads and sales. After an extensive research and consideration, Hatchbuck was the right choice due to their affordable price, friendly UI, and the right features I wanted to give our small business clients. I will continue to be platform agnostic on this blog to provide quality content without sales pitches. We’ve developed WordPress plugin for Hatchbuck and are certified partner now.

7. Leadsius

Leadsius Screenshot

Leadsius offers everything one would need in a marketing automation platform, and one client said it was easy to use. It has an easy and clean user interface, and the best part they offer a free plan. Unfortunately, the price jumps quite a bit once you reach the limit of the free plan.

Free Plan

  • 2,500 Contacts
  • 1 User
  • All Standard Features
  • Unlimited Web forms
  • Unlimited Landing Pages
  • Community Support

Price: Free

Visit Leadsius

8. Spokal

Spokal Screenshot

Spokal is an interesting platform. It heavily integrates with WordPress to allow you to create effective content to generate more top of the funnel leads. It offers similar features to what you would find in HubSpot’s Content Optimization System. It includes SEO advice and easy image insertion and attribution.

When it comes to automation, instead of having a built-in email marketing platform Spokal has comprehensive integration with ActiveCampaign for conditional flows. Plus, it offers SEO tracking and other reporting functionality one would need to get a comprehensive view of what is happening.

Starter Plan

  • Email Support
  • 200 Contacts Included
  • Up to 2000 Unique Visitors
  • Includes Twitter Builder

Price: $49/mo/user

View Spokal

9. ORBTR (WordPress)

ORBTR WordPress Marketing Automation

ORBTR is one of my favorite WordPress plugins. It packs a powerful marketing automation punch, giving WordPress even more power. The plugin offers landing pages, lead tracking, segmentation, email marketing and few other features.

Few things you need to keep in mind. ORBTR does not offer built-in email functionality, instead it integrates with Mailchimp to send emails and collect data. Plus, to add forms to your landing pages you will need Gravity Forms plugin (or Jetpack forms). Compared to HubSpot, it is much more affordable. The monthly price covers support, upgrades and access to their analytics API.

ORBTR team offers a free lead tracking plugin. So even if you don’t buy subscription, do check out the free plugin.

Price: $99/mo


10. InboundNow (WordPress)

Landing Pages WordPress Screenshot

InboundNow is actually a combination of plugins. Right now, InboundNow offers landing pages plugin, calls to action plugin and lead intelligence/management plugin. Right now they do not offer marketing automation features, but the website does note they are working on it.

All 3 plugins are very comprehensive. You can easily create landing pages, and even run A/B split tests with detailed analytics to give you a better understanding of what’s working and what’s not working. While the do offer the core plugins for free, InboundNow makes money on premium addons, support and landing page templates.

It’s definitely worth trying out, but do test everything once it’s setup. Support forums for the plugins do mention issues, so keep that in mind if something breaks or doesn’t work.

Price: FREE + premium addons

Visit InboundNow

In Summary

There you have it. 10 HubSpot alternatives for under $100/mo. I’m not recommending anything specific, instead this list will help you understand what’s available at a reasonable price. Keep in mind, each platform is unique and comes with certain features that are unique to the platform. They do cover marketing automation features, but in their own way giving you tools to do your job.

When you are shopping around for a marketing automation platform make sure you understand what your needs are first, and then look for a platform that will fulfill those needs. Many clients I talk to shop around for features without any regard for their own resources and processes (if they even have any). Once you’ll understand what you’re trying to accomplish, shopping for a platform will be easy.

Disclaimer: InboundNow and Hatchbuck are affiliate links to allow me to continue researching and writing about marketing automation.

Photo by Kyle James/cc

Viktor Nagornyy, Host

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12 Comments on "10 HubSpot Alternatives for Marketing Automation Under $100"

August 21, 2015

have you seen autopilothq.com?

August 10, 2014

Thanks for heads up, not sure why it’s not working. Worked when I published it and tested it. All links are redirects, so I can see what people are clicking on :)

June 28, 2014

Excellent and very useful list, thank you for this work!

You might also want to look at http://jumplead.com/ (a solution from the UK!) and https://www.contactually.com/ I am using these two but will also give some your suggestions a deeper look.


June 27, 2014

Great post Viktor.

X2Engine is a very, very powerful CRM & Marketing Automation platform and it keeps getting better. It is not as polished as some of the others, however with some consulting support it is open ended on what it can do. The nice thing is the cost of the software is so low that all you really only end up paying for is the consulting. Which most companies could benefit from anyway.

I am an X2Engine partner so if you have any questions I would be happy to answer them.



getting a big red error mesage box where your slider should be Glenn, my problem?

August 9, 2014

I renamed the slider earlier today without double checking. It’s fixed now Thanks for pointing it out.

August 10, 2014

Glad you got it all worked out guys. I’ve done it many times.


Hehehe, no worries, happens, guilty of the same myself under pressure. Glad I could help.

June 27, 2014

Thanks Glenn for your comment. I agree, many businesses get overwhelmed with a price tag of a platform + consulting. It can quickly add up. Having a low cost platform allows you to spend more of your budget on the consulting services that will definitely improve marketing.

June 27, 2014

Thanks for the update Viktor!
Good to see that many inbound marketing WP plugins are progressively being made available for small business owners and freelance consultants at very reasonable cost. Great post! Will now do my homework.

June 27, 2014

Thanks for your comment Lionel. Yes, more and more WordPress focused solutions are showing up. I’m trying to keep an eye on them as they show up to see if they’re any good.