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Stop being a homeless marketer, knocking on people's doors begging for the magic wand to fix your lead generation problems. Jumping from blog post to blog post, from ebook to white papers, from podcasts to video courses, and yet nothing…Continue Reading »
In my recent LinkedIn post, I talked about 3 reasons why your inbound marketing is failing. The most common reason why inbound marketing (or online marketing) fails among SMBs is the lack of an inbound marketing strategy, or in many…Continue Reading »
Not sure why, but many people I talk to and clients I work with equate marketing automation with lead generation. They think that to generate leads they MUST have marketing automation. Marketing automation will improve efficiency of your marketing, but…Continue Reading »
Pay-per-click (PPC) advertising is a goldmine for the advertising platforms like AdWords, because they make money on ignorance. Many marketers and business owners who are disappointed with PPC results simply failed to run an effective, well planned, and optimized campaign.…Continue Reading »
One of my most popular posts is a post I wrote quite some time ago about HubSpot alternatives. The only qualification these platforms needed was the ability to allow customers to automate their marketing activities. Back then there were not…Continue Reading »
Marketing automation is not rocket science, but it is not third grade arithmetic either. Many businesses get sold on the idea of marketing automation, yet fail to either implement it or take full advantage of it. When I was offering…Continue Reading »
This has been on my mind for years. Working with small businesses, many of whom found me through this blog, I realized how screwed they were. They would throw money away on things that did not really matter: things that…Continue Reading »